Greener travel ‘now mainstream’ in holiday consideration

As many as three in five UK travelers now factor in sustainability as a consideration when planning holidays, new research suggests

Nov 9, 2023

The survey of more than 2,000 holidaymakers asked how they address the climate emergency in the context of overseas travel. Overall, eco-friendly sentiments were most pronounced among younger travelers, with about a quarter (26%) aged 25-34 citing it as their top priority when traveling.

Key takeaways

  • 18% of those surveyed rated sustainability as the cornerstone of their holiday planning, making it their top priority. Additionally, 43% said they were taking small steps towards greener travel;
  • The bulk (57%) said they consider it but would not give up the holiday they really wanted in the name of sustainability;
  • While not yet a deal-breaker for the majority, the results showed that more than a quarter felt it was ‘extremely important’ (rating it 9 or 10 on a scale of 10) for their airline (26%) or hotel (26%) to support sustainable practices.

Get the full story at Travel Weekly UK

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