Greener travel ‘now mainstream’ in holiday consideration

As many as three in five UK travelers now factor in sustainability as a consideration when planning holidays, new research suggests

The survey of more than 2,000 holidaymakers asked how they address the climate emergency in the context of overseas travel. Overall, eco-friendly sentiments were most pronounced among younger travelers, with about a quarter (26%) aged 25-34 citing it as their top priority when traveling.

Key takeaways

• 18% of those surveyed rated sustainability as the cornerstone of their holiday planning, making it their top priority. Additionally, 43% said they were taking small steps towards greener travel;
• The bulk (57%) said they consider it but would not give up the holiday they really wanted in the name of sustainability;
• While not yet a deal-breaker for the majority, the results showed that more than a quarter felt it was ‘extremely important’ (rating it 9 or 10 on a scale of 10) for their airline (26%) or hotel (26%) to support sustainable practices.

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