Group travelers prioritize wellness, urban destinations
Group hotel reservations are shifting back from resorts to cities - and in many cases, secondary urban destinations
Groups traveling for business in the U.S. are seeking broadened wellness options, hotels that include facilities beyond the typical banquet hall, easy airport access and opportunities to give back to the community.
Key takeaways
- Companies and associations are looking to reward their best performers with excursions and off-site events, according to many hotel management companies;
- A growing percentage of group stays are being booked during the week instead of weekends as work-life balance takes priority;
- Front and center in many group booking requests is wellness, whether related to food-and-beverage offerings or opportunities to start or maintain a fitness regimen.
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