Hilton launches Spark, its first economy brand

The company is looking to shake up the economy hotel sector with the launch of a "premium economy" brand

Jan 17, 2023

Spark is the first economy brand in the Hilton portfolio as well as Hilton's first new flag since the debut of lifestyle brand Tempo by Hilton in early 2020.

Key takeaways

  • Some of Spark's premium elements will be a colorful and modern design aesthetic, welcoming public spaces with communal tables and rocking chairs, and a complimentary breakfast;
  • Also available at Spark properties will be a 24-hour retail market as well as 24-hour digital check-in and digital key room access.
  • The first Spark hotels are expected to begin opening sometime in the third or fourth quarter of this year.

Get the full story at TravelWeekly

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.