Hilton launches Spark, its first economy brand
The company is looking to shake up the economy hotel sector with the launch of a "premium economy" brand
Spark is the first economy brand in the Hilton portfolio as well as Hilton's first new flag since the debut of lifestyle brand Tempo by Hilton in early 2020.
Key takeaways
- Some of Spark's premium elements will be a colorful and modern design aesthetic, welcoming public spaces with communal tables and rocking chairs, and a complimentary breakfast;
- Also available at Spark properties will be a 24-hour retail market as well as 24-hour digital check-in and digital key room access.
- The first Spark hotels are expected to begin opening sometime in the third or fourth quarter of this year.
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