Hilton takes on the metaverse in latest loyalty campaign

Hilton has made its first foray into the world of virtual reality in partnership with Paris Hilton’s 11:11 Media

Jan 24, 2024

The global hotels giant has teamed up with the media company to launch a loyalty campaign in Paris Hilton’s Slivingland metaverse on online gaming platform, Roblox.

Key takeaways

  • Users will have the opportunity to earn Hilton Honors rewards by engaging in immersive challenges within Slivingland, including at a virtual Hilton hotel;
  • The partnership also sees the launch of Hilton’s first metaverse ad – a frame-by-frame replication of a Hilton’s commercial that first launched in late 2023, reshot using Roblox avatars;
  • Users that watch the ad in the lobby of the hotel in Slivingland and complete a scavenger hunt can claim rewards and enter a giveaway.

Get the full story at Hotel Management

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