Hilton's new hotel brands are catching travelers' interest

With its new Spark and LivSmart Studios hotel brands, Hilton is one of the most innovative hospitality companies of 2024, according to Fast Company

The first is Spark, a low-cost option for travelers looking to save on accommodations—rooms range from just $84 to $105 a night—without sacrificing smart interiors and such perks as free breakfast, upbeat and work-friendly common spaces, and complimentary parking. Six months after announcing Spark in January 2023, the company already had 150 properties in the pipeline.

This year, Hilton will also start opening LivSmart Studios, a brand developed in response to the trend of long-stay business travelers, and designed to meet the specific needs of the traveling workforce who often stay 20-plus days and need dedicated in-suite spaces for working and cooking. The company broke ground on the first LivSmart Studios in October, in Kokomo, Indiana, and has 350 deals for additional properties in various stages of negotiation.

Get the full story at Fast Company