Hotel brands check into new verticals

Hotel companies are seeking fresh revenue streams from bespoke experiences and strategic partnerships

Feb 29, 2024

Leading hotel companies are stepping beyond the traditional hotel stay to offer bespoke experiences and strategic partnerships that benefit both guests and their bottom line.

Key takeaways

  • Take ultra-luxury hotel group Aman, which offers a personalized experience for up to 18 guests to travel on a private, branded jet to their properties around the world;
  • Meanwhile, guests at luxury hotel group Four Seasons can embark on a 95-suite superyacht next year, sailing through the Mediterranean and Caribbean;
  • Experiences like these are becoming increasingly common as hotels ramp up their non-traditional offerings, particularly since the pandemic.

Get the full story at JLL

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