Hotel guests want more than cake for special occasions

Travelers looking to commemorate a special occasion these days are looking to go well beyond the basics

Mar 30, 2023

And hotels and resorts are stepping up to offer alternatives that are more experiential, and sometimes far more elaborate, when it comes to celebrating birthdays, anniversaries or other major milestones.

Key takeaways

  • A growing number of special-occasion travelers are looking to steer clear of what she calls the "celebration-in-a-box approach;
  • In this post-lockdown era, guests are more interested in personalized and intentional experiences. They're making up for lost time and missed milestones;
  • The trend toward more experiential celebratory moments comes as the number of travelers booking trips to commemorate a milestone appears to be growing.

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