Hotelbeds highlights lack of number of hotels with sustainability certification

Today only 8,000+ hotels benefit from privileged visibility on the leading bed bank

Jan 11, 2023

The number of hotels with recognized sustainability certification remains limited, with leading bed bank Hotelbeds reporting that not many more than 8,000 properties on its platform are certified to Global Sustainable Tourism Council standards.

Key takeaways

  • The company added a handful of big hotel chains with certification programs to its Green Hotels list, which take it to almost 38,000 properties;
  • The conversion rate of Green Hotels is 12.68% compared to the standard 3%-6%;
  • As the certification must be updated every year, the company plans to automate the current manual process.

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