Hoteliers' views on industry evolution

Hotel leaders are optimistic about the industry's 2024 prospects and shared insights on potential demand and business environment changes this year

Hotel News Now caught up with several of the top industry executives at the Americas Lodging Investment Summit and conducted a series of one-on-one video interviews to get their insights.

Key takeaways

• Marriott is seeing positive travel trends across the board, including continued strength in leisure along with a spike in groups and steady improvement in business travel;
• According to Hilton, even in a strong demand environment it's becoming more important to leverage personalization to lure leisure and business travelers, a big part of that is understanding travelers' stay occasions;
• For Accor, global travel trends vary. There're the very big, mature markets; there's the emerging markets; there are markets that have been transformed during the pandemic that don't look anything like they did before - each market has its own individual strategy.

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