US: Hotels are going strong, but is there trouble up ahead?
Hospitality leaders at Americas Lodging Investment Summit foresee macroeconomic pressures for the months ahead
STR president Amanda Hite told ALIS attendees that the first quarter of 2023 "is going to be by far the strongest of this year," with hotel demand expected to start slowing by the second quarter.
Key takeaways
- But hotel executives have yet to see any tapering off in demand - or pushback on high rates - materialize on their end;
- Hotel prices are going up, and still, people are paying. But the questions is, when will people resist this inflation dynamic;
- Further clouding the industry's crystal ball is the shortened booking windows, which emerged as a pandemic-era trend, and continue to be the norm.
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