Hotels get dolled up for Barbie

Barbie fever has swept the globe, and hotels and resorts are getting in on the countless cross-marketing partnerships

Jul 26, 2023

And although quite a few properties are getting in on the craze with pink Corvettes, cocktails and costumes as part of their programming, some travel brands have found Barbie to be an attractive brand long before the advent of her Hollywood turn.

Key takeaways

  • It's especially relevant in today's Instagram age, when everybody wants that vacation that they can show off to their friends and family;
  • It makes sense that hotels are leveraging Barbie to grab some eyeballs and draw some attention to their properties, because it's one of the biggest cultural phenomena that we've seen in the movie space for years;
  • It's also been a hit across a variety of age demographics. "Barbie is cross-generational.

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