How culinary tourism is changing the way people travel
Food trails highlighting a region’s produced goods and services in one geographic area are expanding globally
Food is the number one financial driver among travelers for 2023, with 34% saying they prioritize restaurants and dining. Tourism boards worldwide have taken note, tailoring offerings and itineraries to appeal to this fast-growing demographic of “foodie” travelers.
Key takeaways
- According to Booking.com, culinary tourism, or gastro-tourism, is exploding, a concept where travelers choose their destination based explicitly on its cuisine;
- Food-related travel experiences appeal to various ages, though the trend is toward affluent millennials and baby boomers.
- With its ability to cater to the senses, satisfy curiosity, and immerse travelers in diverse cultures, it’s no wonder that gastronomic adventures are becoming the fastest-growing segment of the tourism industry.
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