How Europe's hotels are approaching sustainability

New research from uncovers how the European accommodation industry feels about sustainability and decarbonization

Nov 28, 2023

The journey towards a more sustainable accommodation model has been long in the making. Currently, 42% of European hoteliers feel very prepared for the challenges of sustainability and decarbonization, up 3% from 2022. While the progress is encouraging, respondents all agreed that more must be done.

Key takeaways

  • Italy topped the readiness ranking, with 58% of hoteliers rating their preparedness to face the challenges brought by sustainability and decarbonization as good or very good;
  • Following closely behind were Spain at 46% and the Nordic countries at 45%;
  • Greek hoteliers expressed the least confidence in their preparedness, while France felt unprepared by the largest margin.

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