How research informed’s sustainable travel badge

Research has helped the company better highlight sustainable property credentials for those booking accommodation

Nov 25, 2022

An annual survey run by to understand more about travelers’ knowledge, attitudes and behaviours towards sustainability in 32 countries found that there is a lack of in-depth knowledge impacting consumers’ ability to be more sustainable when traveling.

Key takeaways

  • Favorable attitudes towards sustainable travel in general, with 81% of travelers claiming it is a topic of personal importance to them;
  • Desire for experiences that are authentic to local culture when travelling and sustainable travel provides the perfect opportunity for that;
  • Barriers to sustainable travel, according to the research, were a perceived lack of sustainable options, and cost.

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