How Taylor Swift is changing travel

The megastar not only had a transformative effect on the music and entertainment industries, but also drastically shaped the world of travel

Hotels in cities visited by the tour are reporting breaking occupancy records, even at higher rates due to surging demand. And destinations where Swift performs reap such an enormous economic benefit that political leaders like Canadian Prime Minister Justin Trudeau practically beg for Swift to tour in their countries.

Key takeaways

• The tourism impact of Swift’s Eras Tour has been nothing short of staggering, with the economic boost generated in certain US cities eclipsing the entire GDP of some small countries;
• STR estimated that hotels pulled in $208 million in revenue following Swift’s US shows over the summer - also noting that figure was “conservative;”
• Not surprisingly, such outsized demand has also resulted in higher consumer prices. Aggregating data from 13 tour stops in North America found an average bump of 7.7% for hotel room prices the month prior to Swift’s tour compared to the same month in the previous year.

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