How to use the metaverse for marketing today

Marketers need to develop a strategy on how their company will adapt and transition its efforts to digital spaces

Dec 8, 2022

For marketers, it's important to understand the technology that is being envisioned for Web 3.0, as many of these innovations will be incorporated into and power the metaverse.

Key takeaways

  • Web 3.0 will be heavily powered by blockchain technology, artificial intelligence and virtual and augmented reality;
  • Web 3.0 will also shift to a more decentralized model where sites, applications and tools are collectively shared and developed;
  • Because the metaverse is largely still in development, resources should be allocated to monitoring and understanding this emerging technology.

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