How travel scams are targeting a new generation

McAfee’s 2025 report reveals why younger travelers are falling for sophisticated online fraud—and how to stay safe this summer

As Americans look for affordable ways to enjoy summer travel amid rising costs, a new McAfee report warns that scammers are capitalizing on this bargain-hunting mindset—particularly among young adults. The 2025 Safer Summer Travel Report reveals that while most travelers do try to protect themselves by researching scams in advance, many still fall victim to increasingly sophisticated fraud tactics like fake booking sites, AI-altered images, and phony confirmations. With one in five Americans reporting scam experiences while booking travel, vigilance is more critical than ever.

Key takeaways

• High scam rates: 1 in 5 Americans has fallen victim to a travel scam; 13% lost over $500, and 5% lost more than $1,000.
• Young adults at greater risk: Younger travelers are most vulnerable: 21% of 18–24-year-olds clicked fake confirmation links. 10% of 25–34-year-olds were misled by AI-altered travel photos.
• Gender disparity: Men are more likely to lose money to travel scams than women (29% vs. 18%).
• Popular scam tactics:
  • Fake booking websites
  • Fraudulent payment portals
  • Malicious confirmation emails and links
  • AI-manipulated images of destinations
  • Fake event tickets and listings for non-existent accommodations
• Cost-conscious travelers more vulnerable: Many Americans are cutting back on dining, entertainment, and home upgrades to afford travel—creating a ripe environment for “too good to be true” offers that lead to scams.
• Events heighten risk: 30% of travelers heading to major events (e.g. sports) are especially susceptible due to urgency and ticket scarcity; 60% of them fear being scammed.
• Third-party booking trust remains high: Despite known risks, 59% still trust third-party booking sites equally to direct bookings.

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