HSMAI ROC Europe: Travel is back

That was the resounding message from the HSMAI ROC conference at the InterContinental Park Lane in London last week

Jan 26, 2023

The European industry event saw the ballroom packed with delegates as industry leaders came together to discuss the burning issues of the moment: the return of business travel, changing customer behavior, combining humans with tech, and connecting commercial efforts across your hotel business.

  • Hoteliers need to be accepting of the ‘never-normal’ customer;
  • Customers have zero interest in your challenges. There is a need for positivity;
  • Innovation is rarely about innovation. More often it’s about joining dots, connecting things to solve human problems.

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