Implementing an ESG plan in the hotel sector

Many organizations feel they need to do something to address their sustainability agenda, but where to start?

Feb 29, 2024

To quote David Allen, “You can do anything, but not everything.” A useful tool to narrow priorities is a materiality assessment, where you consider who your key stakeholders are and what is most important to them. For a hotel, this likely includes guests, staff, local community, suppliers, lenders, and investors.

Key takeaways

  • Management could start by brainstorming a broad list of sustainability related issues (broken down into Environmental, Social & Governance) and scoring them in terms of their own view of priorities, based on the company's strategic priorities;
  • Through outreach, perspectives of different stakeholders can be captured. Sometimes it is not possible to engage directly therefore someone within the organization who is able to represent stakeholder views can act as a proxy in the short term;
  • The outcome is a 3-by-3 grid with high, medium and low priorities for the organization and their stakeholders.

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