It's time to pivot hotel group sales strategies

Strategies include diversification of your base, and providing sales teams with the proper technology and data insights

Jan 27, 2023

While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase.

Key takeaways

  • A hotel's business mix likely changed as a result of the pandemic - the question is whether or not that change is relatively temporary or permanent;
  • It will be more important than ever to know who is booking your hotel, your competitive set, your market and even alternate destinations your market competes against;
  • Business intelligence tools that help you understand what’s happening now and how that has shifted over time are paramount to developing a new business base and staying ahead of the curve.

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