Jumeirah plans to double in size by 2030

Jumeirah Group plans to double in size from 26 properties by 2030 with focus on Europe, the US and Asia

Dec 14, 2023

The growth plans are part of Jumeirah’s ‘Mission 2030’ strategy, including a focus on decarbonization of operations, eco-conscious building design, strong governance on supply chain, diversity and inclusion.

Key takeaways

  • Expansion will include the acquisition of luxury properties in major European cities as well as exploring opportunities in the US;
  • The group will also look to capitalize on the “strong growth potential” of the Asia Pacific market to extend its reach beyond existing properties in China, Bali and the Maldives;
  • The Dubai Holding hospitality company plans to outline an evolution of the brand in 2024, including new ancillary businesses to complement its ultra luxury positioning.

Get the full story at Travel Weekly

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