Kuoni to roll out new eco-label for hotels

Kuoni is bringing out a new sustainability label to display alongside its hotels online and in brochures as it targets an increase in eco-accredited properties

Dec 12, 2023

The Engage – People and Planet logo will be used from early next year as the over-arching green label attached to all properties accredited by The Global Sustainable Tourism Council (GSTC), seen as the global standard for sustainability.

Key takeaways

  • Around 25% of the operator’s property portfolio is currently accredited under the GSTC but Kuoni hopes to raise this to 35% by the end of April 2024.
  • The tour operator said it hoped the new Engage label would make it easier for agents and consumers to identify sustainable properties in its portfolio.
  • It will show which hotels have been independently verified by a certification aligned with the GSTC and information will be included to explain this.

Get the full story at Travel Weekly

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