Luxury hotels are fashion retail's latest target
From brands like Fendi and Dior to retailers like Saks and The Webster, everyone's setting up shop in fancy hotels this summer
This summer, guests at a slew of high-end hotels and resorts can eschew the usual gift shop and instead browse exclusive, highly curated offerings from some of fashion's most coveted brands and designers - without ever leaving the property.
Key takeaways
- The worlds of fashion and hospitality have always been intertwined, however now more than ever;
- There are many reasons for fashion's growing infatuation with hotels. The simplest one? They're cool;
- Hotels are the new night clubs. People go to dinner, have meetings, go on dates, and have their parties at them. They have become key in the social culture of today's generation.
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