Luxury hotels are fashion retail's latest target

From brands like Fendi and Dior to retailers like Saks and The Webster, everyone's setting up shop in fancy hotels this summer

Jul 14, 2023

This summer, guests at a slew of high-end hotels and resorts can eschew the usual gift shop and instead browse exclusive, highly curated offerings from some of fashion's most coveted brands and designers - without ever leaving the property.

Key takeaways

  • The worlds of fashion and hospitality have always been intertwined, however now more than ever;
  • There are many reasons for fashion's growing infatuation with hotels. The simplest one? They're cool;
  • Hotels are the new night clubs. People go to dinner, have meetings, go on dates, and have their parties at them. They have become key in the social culture of today's generation.

Get the full story at Fashionista

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.