Marriott ends partnership with Sonder after default

The abrupt termination raises questions about the future of Marriott’s apartment-style offering and impacts current guest bookings

Marriott International has terminated its licensing agreement with Sonder Holdings, citing a default by the apartment-style hospitality brand. Sonder properties are no longer affiliated with Marriott Bonvoy and cannot be booked through Marriott’s channels, with the company now focusing on supporting affected guests.

Key takeaways

• Partnership termination: Marriott ended its licensing deal with Sonder after the latter’s default, without disclosing details of the breach.
• Immediate effect: Sonder properties have been removed from Marriott Bonvoy and are unavailable for new bookings via Marriott’s website, app, or reservation centers.
• Guest support measures: Marriott is contacting travelers who booked Sonder stays through its channels to assist with upcoming or ongoing reservations.
• Third-party bookings: Guests who reserved through online travel agencies are advised to reach out directly to those platforms.
• Program impact: The end of the partnership removes Sonder properties from the Marriott Bonvoy loyalty program, eliminating points earning and elite benefits for future stays.
• Strategic uncertainty: The move raises questions about Marriott’s plans in the fast-growing apartment-style hospitality segment it sought to enter through Sonder.

Get the full story at Marriott