Marriott launches “affordable midscale extended stay brand”

The company has become the latest major hotel group to announce plans for a new extended stay concept

Jun 6, 2023

Hot on the heels of Hilton’s ‘Project H3’ lower-midscale concept which was unveiled last month, Marriott says it will launch an “affordable midscale extended stay brand” in the US and Canada.

Key takeaways

  • Currently going by the working title Project MidX Studios, the brand will aim to deliver “reasonably priced modern comfort for guests seeking longer stay accommodations”;
  • Marriott said that Project MidX Studios has been designed “for guests in search of affordable, flexible accommodations for an extended stay, typically 20+ nights or more, who are seeking to pay around $80 per night, depending on the market and demand”;
  • Features will include suites with in-room kitchens, as well as an on-site laundry and fitness centre.

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