Members-only clubs are hitting hotels everywhere
Trend of private members’ club-meets-hotel concepts that require a key - literal or figurative - has skyrocketed
The idea of an elite vacation just a few minutes from home still retains its appeal even after (most) people have resumed traveling both domestically and internationally.
Key takeaways
- More travelers have discretionary income to allow for a club membership, which creates another opportunity for hotels and resorts;
- It’s a natural progression and a response to what consumers are asking for - particularly across the U.S., where we’ve seen an uptick in social club memberships to the point that many have long waitlists.
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