OpenTable's biggest dining trends in 2023
OpenTable insights from the year compared to 2022 reveal shifts in diner behaviors and cravings
While year-round dining remained flat YoY, diners showed renewed interest in dining on special occasions – Valentine's Day and Mother's Day respectively grew 9% and 6% YoY, and diner spend for these holidays was up 15% vs. non-holidays this year – a positive signal of what to expect for the busy holiday season.
Key takeaways
- Solo dining is on the rise: With an increase of 4% YoY, it was the largest increase of any party size. Thursday and Friday were the most popular days;
- This year, West African, African and Lebanese were among the top trending cuisines;
- Cocktails were on diners' minds, both alcoholic and non-alcoholic.
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