Optimism reigns in European hotel industry
Travel demand is likely to remain broadly resilient. The midscale segment in particular is poised for success
War on one side of the continent and a historic recession looming on the other aren't enough to dampen optimism for the European hotel industry.
Key takeaways
- There is big demand for midscale [hotels] with families, such as for Holiday Inn, Voco and extended stay;
- Costs are increasing in Europe faster than other global regions, but that hasn't been enough to slow down investor interest;
- Financing will be expensive, and loan to value likely will go down in 2023.
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