Over-tourism: Strategies destinations are using to disperse tourists

Smart destination marketers steer travelers to less-visited sites, which may be eager for visitors

Feb 14, 2023

Destination stewards are balancing tourism dependence with the need to forge a better way forward by targeting higher-spend visitors and dispersing tourism demand within and across destinations.

Many tourism organizations are already leveraging technology to understand how travelers behave and to influence tourism demand within their region or destination.

Yet dispersion presents its own challenges, as less-visited places are even more vulnerable than the places where people were concentrated in the first place.

Get the full story at PhocusWire

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.