Relationship between hotels and meeting planers is symbiotic

Flexibility to customize the hotel proposal based on what the planner is looking to secure is key in getting the business

Mar 10, 2023

Cultivating and preserving your relationships with planners now and in the future is especially important to locking in potentially years' worth of group business as a safety valve as the industry faces the threats of a broad economic downturn and drop in demand.

Key takeaways

  • Anyone in the industry can inquire about a property electronically, so it's more important than ever for hotels to distinguish themselves by making the 'it' factor obvious;
  • Hotels can amp up their unique appeal against competitors by forging solid relationships with meeting planners through transparency and communications to match the needs and desires of the planner's group;
  • Going forward, hotels’ relationships with meeting planners are likely to become more digital and data-driven.

Get the full story at Hotel News Now

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.