Ritz-Carlton showcases guests' self-enrichment in brand refresh

“Leave Better” complements other initiatives being undertaken by the company that are meant to give consumers a different perception of the brand

The Ritz-Carlton is attempting to refresh its image at a transitional point for the hospitality category, which is still finding its legs after a battering few pandemic years and seeking to capitalize on the “revenge travel” trend.

Key takeaways

• “Leave Better” represents a multi-million dollar investment and focuses on the transformation guests undergo, with “How will a stay leave you?” serving as the guiding mantra. Ads depict the before-after theme with artful shots of buds blossoming and seasons changing;
• Creative will appear across print, digital video, display and paid social, with The Ritz-Carlton leveraging a partnership with the Condé Nast network to reach a global audience. The refresh comes as the Marriott International-owned luxury chain revamps its collection of websites and expands into new markets.

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