Sonder on the future of hospitality

The accommodations company wants to use design and technology to build a better-traveled world open to all

Jan 25, 2023

Sonder attempts to combine the reliability and sheen of a luxe international hotel with a tech-forward vibe. The company has so far focused on urban markets, but hopes to make a dent in resorts, vacation destinations, and every other kind of accommodation.

Key takeaways

  • The main difference from a big-box, chain hotel room is that Sonder makes you feel like you’re in a boutique accommodation;
  • The difference from a short-term rental is that Sonder offers standards of consistency and quality that you typically don’t get within that category;
  • The company powers the business using tech to elevate the hospitality experience while also putting that experience within reach of the majority of consumers.

Get the full story at McKinsey

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