Sonder on the future of hospitality
The accommodations company wants to use design and technology to build a better-traveled world open to all
Sonder attempts to combine the reliability and sheen of a luxe international hotel with a tech-forward vibe. The company has so far focused on urban markets, but hopes to make a dent in resorts, vacation destinations, and every other kind of accommodation.
Key takeaways
- The main difference from a big-box, chain hotel room is that Sonder makes you feel like you’re in a boutique accommodation;
- The difference from a short-term rental is that Sonder offers standards of consistency and quality that you typically don’t get within that category;
- The company powers the business using tech to elevate the hospitality experience while also putting that experience within reach of the majority of consumers.
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