STR expands forward-looking data to more markets

The company has expanded its forward-looking offering to 104 new markets/submarkets in the United States and Canada

Mar 31, 2023

Forward STAR, now live in 450 areas around the globe, allows hotel property and portfolio users to measure the next 365 days of occupancy on the books against the competition and market.

Included in the launch are 17 of the country’s 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix. More granular submarkets were added with the addition of central business districts in markets such as Austin and Nashville as well as airport submarkets in areas such as Miami, San Francisco and Bradenton (Florida).

Previously, Forward STAR was live in only a limited number of North America markets/submarkets.

Learn more about STR's Forward STAR

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