STR: Hotel demand may start to taper this year

Pent-up demand driving hospitality's Covid-era comeback may finally be showing signs of deceleration in the U.S.

Jan 24, 2023

Although STR unveiled a slightly upgraded U.S. hotels forecast for 2023 at the Americas Lodging Investment Summit (ALIS) here, Amanda Hite, STR president, warned ALIS attendees that demand levels are likely to begin tapering off later this year.

Key takeaways

  • The first quarter is going to be by far the strongest of this year, starting with the second quarter, hotel demand is starting to slow;
  • A "brief" and "mild" economic recession expected across the U.S. in early 2023;
  • While leisure growth will be moderate in 2023, corporate transient growth will continue, just little bit more muted than it would be if economic growth was stronger.

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