STR increases U.S. hotel rate forecast

The updated 2023 U.S. hotel rate projections show ADR at around $151.10, 2.1 percent over 2022 levels

Jan 25, 2023

STR and Tourism Economics have increased their projected year-over-year increase of average 2023 U.S. hotel industry daily rates and revenue per available room, despite mild recession concerns and lower projected occupancy increases than in its previous forecast, the companies announced.

Key takeaways

  • RevPAR is forecasted at $96.44, which is 3.7 percent over 2022 levels;
  • 2023 occupancy is projected at 63.6 percent, down from 63.8 percent in the prior forecast and up from 62.7 percent in 2022.

Get the full story at BTN

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.