Sustainable travel awareness grows but will action follow?

The business travel community has been building sustainability measures into travel programs at an increasing rate in recent years

Consumer demand, especially among younger travelers, and heightened awareness about global warming are driving companies to seek more sustainable options. Yet more needs to be done, and faster, with recent research revealing that 85% of global companies have not set “ambitious targets” on reducing corporate travel-related emissions.

Key takeaways

• Sustainability is becoming a “core pillar of travel programs” and that the climate crisis is waking up consumers;
• CWT said sustainability now features in some shape or form on 98% of its request for proposal documents for meetings and events;
• customers are asking for more robust carbon calculation capabilities than they currently have, while those more advanced in sustainability want information on calculating carbon integrated at the point of sale.

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