The amenity creep game is over
Don’t expect hotel owners to stand back and allow hotel brands to cram amenities and services back down their throats
During the COVID pandemic, hotel brands pulled back on some of the standards that had been automatic, including daily housekeeping and food and beverage services. Most of these were health-and-safety protocol related. Turns out, as the world began to thaw, several of these past requirements - at least in owners’ minds - were unnecessary, onerous and severely debilitating to the bottom line.
In a plot twist, the brands started to agree.
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