The booming business of sleep tourism

How the hospitality industry is embracing sleep as the main event for tourists rather than an afterthought

Mar 11, 2024

Today’s sleep tourism industry isn’t just a couple of extra gadgets, it’s a whole new way to travel. Hotels are offering retreats and experiences dedicated to sleep.

  • The Carillon has a five-treatment spa circuit promoting good sleep and a ~$2.6k Sleep Well retreat;
  • Canyon Ranch offers a five-night Mastering Sleep Retreat with doctors, dieticians, and spiritual providers; this year’s is $8.8k per person;
  • Cocooning lets travelers tuck away into dark rooms void of screens or distractions. London’s Beaumont hotel offers ROOM, a $1.78k-per-night suite promising total relaxation.

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