The great merger of hospitality concepts

Hybrid concepts in hospitality are all about finding creative ways to enhance real estate asset value

Jun 1, 2023

Hotels don't have to just be about putting heads in beds. Increasingly, hotel investors and operators are looking at ways to tie the hotel experience to complimentary brands and services - including high-end wellness and co-working - to maximize the value of their assets.

Key takeaways

  • Equinox Hotels' approach to both high-end health clubs and hospitality open up different streams of demand;
  • Non-hotel brands increasingly are carving out spaces within the hotel industry because of the strength of their brand followings;
  • Another hotel concept builds around remote work - with an emphasis on extended stay.

Get the full story at HNN

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