The rise of the hotel optimist

As the second half of 2023 gets underway, paraphrasing Optimus Prime might be a fitting marching order: Hoteliers, transform and roll out

Jun 13, 2023

Hotel investors have been described as “a group of relentless optimists with strong opinions,” and that optimism was on full display at the annual NYU International Hospitality Industry Investment Conference last week.

Key takeaways

  • While STR's forecast for this year was revised upward to 5%, while hotel brands forecasted up to 6.6%;
  • But the main concern shouldn't be the top line grows but how much falls to the bottom line: Room rates are expected to only grow 3.5%, basically the level of inflation, leading to zero real rate growth - with costs only going to go up;

Get the full story at HNN

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.