The world’s most sustainable travel destinations

Almost all of the most sustainable travel destinations are in Europe, according to Euromonitor’s 2023 Sustainable Travel Index

Sep 6, 2023

Global market research firm, Euromonitor International, recently released its 2023 Sustainable Travel Index, ranking the top 20 sustainable travel destinations worldwide using 56 indicators.

Key takeaways

  • Sweden emerged as the world's leading sustainable travel destination, aligning with Visit Sweden's goal of becoming the most sustainable destination by 2030;
  • The country achieved this through various initiatives, including transitioning Stockholm's public transit to 100% renewable energy, promoting rigorous environmental standards for hotels, and introducing the Nature's Best ecotourism charter;
  • Sweden's consistent top position is partly attributed to the flight-shaming movement, which significantly reduced domestic flight usage from 6.6% to 2.7%.

Get the full story at AFAR

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.