Travalyst launches sustainability data hub for hotels
A step toward making environmental transparency standard in hospitality, with Google saying the project could drive change in the industry
Travalyst, the nonprofit coalition founded by Prince Harry, has launched a sustainability data hub that allows hotels and short-term rentals to share verified environmental information. By centralizing data such as renewable energy use and carbon footprints, the initiative aims to make sustainability a visible and comparable factor for travelers booking accommodations online.
Key takeaways
- Centralized sustainability data: The hub creates a single place for hotels to disclose details like renewable energy use, carbon footprint, and certifications.
- Industry rollout: Initial access is given to Travalyst’s founding partners (Booking.com, Expedia, Google), with wider availability to follow next year.
- Hotel participation encouraged: Properties of all sizes are urged to provide their sustainability data, which will then be displayed on booking platforms.
- Impact on traveler choice: Guests may soon be able to directly compare hotels based on sustainability credentials when booking online.
- Industry alignment: Google and other partners see this initiative as a natural extension of earlier efforts, positioning accommodation sustainability as the next major focus area for change.
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