Travel faces up to the climate crisis

More and more travelers don’t want to travel to Greece, Turkey and Cyprus during the peak summer season because ‘it’s too hot'

Aug 2, 2023

Raging wildfires in Greece and temperatures tipping 40C across much of southern Europe and the Med do not make an attractive selling proposition and has consumers think twice about where and when they travel – as well as their impact on the planet.

Key takeaways

  • The message seems to be resonating with consumers too, travel agents tell TTG; some are cautious about booking, while others are switching destinations;
  • A recent survey backs this up; 71% of the 2,077 UK adults polled by InsureandGo said it was their belief that some holiday hotspots in the Mediterranean would be too hot to travel to by as early as 2028;
  • Destinations like Italy are trying to promote all seasons now, and also highlighting lesser-known destinations in order to mitigate over-tourism in famous cities.

Get the full story at TTG

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.