UK: Couples driving last-minute summer holiday demand

Thirty-six per cent of late bookings in May were made by couples, mostly empty nesters and middle-aged adults

Jun 15, 2023

Data from Travel Counsellors shows that 41% of young couples who have booked so far this year have done so for a premium leisure holiday, ranging from trips across the whole of south-east Asia to shorter trips to Iceland that include multiple tours.

Key takeaways

  • The top late booking destinations include Italy and Spain, while United Arab Emirates, Bali and Mauritius are most popular for beach holidays;
  • The increasing popularity of last-minute, multi-destination trips and experiential travel shows a shift in consumer preferences;
  • It’s not just about booking last minute holidays to save money but about people waiting longer before securing premium leisure breaks that offer them unique travel experiences.

Get the full story at Travel Weekly UK

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.