Universal Music opens its first 'music-based experiential hotel'
UMusic Hotels is a new international brand that offers first-class accommodations and entertainment
The goal is to create a unique experience for both guests and artists staying at their hotels, and to offer a wide range of music-related services and activities.
Key takeaways
- UMUSIC Hotels offer fans, guests and artists with immersive music experiences, incorporate elements of the local music scene;
- Each UMUSIC Hotel is planned to draw inspiration from where they were located, promoting their local cultures;
- UMG’s entry into the hospitality sector comes as the music company expands its revenue sources.
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