US hotel demand shifts from resorts to top 25 markets

ADR growth is slowing, a result of changes in demand from pure leisure to a more normal mix of business transient, group and leisure

Jun 20, 2023

Weekly U.S. hotel occupancy continues to fall short of last year’s levels amid changes in travel patterns - shifting from resorts to top 25 markets and international outbound.

The occupancy challenges likely are not a result of increased economic uncertainty as air travel, based on TSA screenings, was up by nearly 10% year over year and has been up since April on a seven-day moving average basis.

Outside of the U.S., the hotel industry’s pandemic recovery remained in full swing.

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