Using metasearch to drive direct hotel bookings

The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility

Mar 14, 2023

Hotels everywhere are battling for direct bookings. Direct bookings not only drive profit, they allow hoteliers to collect data about their guests to deliver a personalized experience.

Many travel marketers are deploying multichannel marketing campaigns to increase direct bookings, but research shows that more than half of bookings still come from OTAs.

With an average conversion rate of 4.5%, metasearch is higher than any marketing channel, which means every hotel should be using it.

Get the full story at Sojern

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.