Using metasearch to drive direct hotel bookings
The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility
Hotels everywhere are battling for direct bookings. Direct bookings not only drive profit, they allow hoteliers to collect data about their guests to deliver a personalized experience.
Many travel marketers are deploying multichannel marketing campaigns to increase direct bookings, but research shows that more than half of bookings still come from OTAs.
With an average conversion rate of 4.5%, metasearch is higher than any marketing channel, which means every hotel should be using it.
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