What US hoteliers expect from travelers this summer
While travel remains a priority for most consumers, it's now a matter of how much they're willing to spend and for how long
With summer in North America in full swing, hoteliers are keeping track of current demand trends, revamping on-property offerings and taking advantage of major citywide events.
Key takeaways
- As some markets are exploding with demand from citywide events this summer, certain destination markets such as Miami and Daytona Beach, Florida, are proving to be less popular;
- International travel to the U.S. has yet to fully recover, as 8% more Americans traveled abroad, but 19.6% fewer international travelers came to the U.S. in May 2023 compared with 2019;
- Consumers are no longer buying on impulse when it comes to booking travel and are willing to shop around more, including booking trips outside of popular holiday periods.
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