Why Disney’s Star Wars hotel failed so fast

The Starcruiser sailed for just over a year before executives decided to call it quits, announcing its final voyage would be Sept. 28

May 26, 2023

At the Galactic Starcruiser, which Disney promotes as a voyage, guests arrive at a terminal, rendezvous with a starship called the Halcyon (actually a bunker-type building) and stay aboard for two nights. Activities, rooms, meals, drinks, entertainment and even a “shore excursion” to Galaxy’s Edge are all interactive within the fantasy.

Turns out the galaxy doesn’t contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience.

Get the full story at The Washington Post

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