Why Marketing ChatGPT is not ready for primetime

Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions

Feb 6, 2023

ChatGPT and other forms of conversational AI need to be trained on large quantities of quality data. This means that each element of data is complete and has the appropriate metadata associated with it.

If your starting data is missing elements of information or isn’t representative, the ChatGPT or other form of AI will yield poor results.

From a marketing point of view, the most important thing you can do at the moment is to ensure that you have complete, high-quality data across your organization.

Get the full story at Heidi Cohen's blog

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